The Blog.

Marketing does not get you, customers.

Marketing merely creates brand awareness, generates interest, and moves the customer thru the journey by taking action on each step. Yes, we need to be

In a world where buyers prefer to self-educate rather than learn about a product from a sales representative or a marketing interaction (even in B2B

Data Analytics in a nutshell

I find myself listening again to Jim Sterne’s presentation at Re:Think:Analytics event on Becoming Indispensable with Analytics. And it speaks to what I believe. Data analysts’ job

Starting at a new company

Recently I had a conversation about what does it mean to start at a new company. It seems that the bigger the company, the more

The mindset of a growth marketer

I was writing this down to remind me what works when I achieve things. Step 1: tryStep 2: have you tried harder?Step 3: when I

The mindset of a growth marketer

I was writing this down to remind me what works when I achieve things. Step 1: tryStep 2: have you tried harder?Step 3: when I

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