- Be sure you have an official Facebook page.
- Post daily entertainment and educational content for your target audience.
- Make sure you post videos and images because they have more engagement.
- Try ever new feature Facebook rolls out because they will always have more reach – like Facebook live.
- Always answer all the messages you get.
- Be sure that you have all the details of the About page and link to your site.
- Try and test some promoted posts and see what are people reacting to.
- If possible create a group for your product or service and let the community run it.
- Use Facebook Ads to get traffic to your main product pages to convert the Facebook audience in leads/users/customers.
- Outreach and start collaborating with other pages in your niche to mix the audiences. Even try for people outside your industry to collaborate.