When Twitter/X open-sourced its recommendation algorithm a few months ago, we got the opportunity to take a peek under the hood.
There was another algorithm update since his original article, so we’ve weaved in other analyses as well.
Here are some tactical recommendations to increase visibility on X:
1. Optimize tweets for maximum engagement.
- Include images and videos (including GIFs) for a 2x boost in ranking. Having 3 or 4 images can boost it even further.
- Post in the same language as your followers to avoid a 90% penalty.
- Tweet about trending topics. These are promoted in the “For You” tab.
- Avoid using multiple hashtags, which can result in a 40% penalty.
- Eliminate misspellings/unknown words to prevent a 95% penalty
- Ask questions. Replies to tweets are one of the biggest boosters.
- Don’t link off platform. These get penalized.
- Avoid controversial (blacklisted) topics.
- Don’t be offensive.
2. Build quality relationships with followers.
- Reply to people who comment. An author replying is worth 2x someone else replying.
- But, you can be penalized for engaging with low quality commenters—so don’t engage with ones in the “show more” or with low quality / offensive profiles.
- Collaborate with users and influencers in the same niche.
- Share targeted, valuable content tailored to your audience’s interests.
- Showcase your personality and brand voice to humanize your presence and make your tweets more relatable.
3. Leverage user factors to boost twitter presence.
- Consider subscribing to Twitter Blue for a 4x boost for people who follow you and a 2x boost for people who don’t follow you.
- Maintain a healthy followers-to-following ratio. You should follow no more than 60% of your number of followers.
- Improve your “TweepCred” score, similar to Google’s PageRank, by posting high-quality content, engaging with followers, and maintaining a positive reputation.
- Consider offering a premium subscription. Twitter/X makes money when people subscribe, so they’re incentivized to boost you.
Combine the above factors with high-quality content and consistent posting, and you’ll give your tweets a better chance of being seen and engaged by your target audience.
For deeper analyses check out this article and NFT_GOD’s tweets which are more recent (1 and 2).
